Yes, the sessions are truly 1-1 coaching and mentoring — it's a powerful cornerstone of our program.

It's a genuinely hard-to-scale business model, but we believe it delivers huge value to dedicated students—we strongly believe it's the most efficient and relevant way for students to learn and we truly only want to create stellar experiences.

Yes.
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However, we do recommend you dive into Clay videos e.g. on Clay University or Eric Nowoslawski’s YouTube channel to get inspired and get a sense of what Clay can do.

We’re not too focused on tactics, rather on helping knowing how to figure out any outbound tactic you can dream up.

Students who are confident in their Clay/automation skills often join for access to the network, opportunities, and business building.

Several of our alumni are now certified Clay Experts since graduating (e.g. Joe Rhew, Adam Andrewjeski, Siddhant Bhansali, Jani Vrancsik, Matteo Fois).
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When people put in the time, they have a very meaningful up-level of skills, “learning more in 6 weeks than the previous year”.
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How much of a leap you make during the bootcamp depends on the amount of raw time you put in (10+ hours/week is what we require, because it works), how engaged you are as a student, and your level of tech savviness (able to use online tools like Google Sheets is a good-enough bar).

We often see students who gain momentum from the bootcamp continue to “ripen” after the 8-week period, and the best shot to continue to ripen is to find a way to earn while you learn, which we help with.

Yes. Several of our alumni are now certified Clay Experts since graduating (e.g. Joe Rhew, Adam Andrewjeski, Siddhant Bhansali, Jani Vrancsik, Matteo Fois).

Clay changes the criteria often–last I checked it’s $10K MRR plus 3 client testimonials, and an application process – so you need to get clients before being certified as an expert.

In reality, getting on the Clay Experts page can help close larger deals with less friction, but isn’t that necessary for getting started. Consistently posting on LinkedIn in a credible way is more important in the beginning.

I (Nathan Lippi) have a background as a developer among other things.
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I was unhappy with a semi-corporate job, and told myself I'd never have a boss again. So I quit and jumped into the unknown. (I don't usually advise this)

I tried making money many ways, and repeatedly failed my way into finding Clay.

Clay enabled me to launch a project in 3 days that I couldn't complete in 2 months with another tool.

I became an instant fan.

I started a small recruitment automation agency, and people kept asking me to teach them Clay. I refused, and then relented, selling our internal Clay training. At the time, it was just a few ClickUp cards.

The training took off and we quickly added a 1-1 component.

Also, it turned out I really like helping people grow.

About 2 years later we have a well-respected program that we're still continually improving.

I feel fortunate to have a strong team, and that we've been able to help so many students.

I love growing the community, the business, and being part of something that's a little bigger than myself.

I've positioned my whole business around Clay, so I have some opinions.
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I do think Clay has a very nice defensive barrier against competitors, and that barrier is its ecosystem.

However, if Clay were to go away, I don't see a big risk in starting a Clay agency—most successful agency owners in this space are continually testing and updating their offers, so they can adapt to the winds of change in this fast-moving market.

You can do that, too.
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In my case, it was a pivot of my recruitment outbound agency that led to creating Clay Bootcamp. And we continue to update our offering based on evolving needs of the market and our evolving learning.

Demand is growing alongside competition, making it a smart move to figure out a niche as you break into the space.

Posting on LinkedIn still works very well.

Plenty of alumni, new and established are able to grow successful businesses by putting in the work.

In short, yes, we can help you with that.

If it works alongside Clay and helps you make money, we can likely work with you to integrate and work with it, though Clay, generally being the most challenging tool to learn well, is our primary focus.

One deal can cover the cost of the bootcamp – and then it’s all upside, with the tailwind of your learnings, our brand, and the alumni network behind you.

People join Harvard for a reason, and it's not the price tag.

We’re not playing a volume game – we aim to create life-changing experiences which I believe requires a lot of 1-1 attention from a team, which is not cheap to do well. We charge accordingly for the value we create.

(Sometimes you really do get what you pay for.)

If you're looking for bros, look elsewhere.
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I, Nathan, am not a “bro” – I’m more of a nerd and my company has grown from that.

We’re fortunate to have many women in our company and community (in part thanks to the the Clay-sponsored #GirlsWhoClay scholarship).

A bro-y culture is, IMO, not conducive to a diverse and welcoming environment for women nor the nerdy and thoughtful types that have a lot to add to a community like ours.

Finally, this isn’t always the case, but bros often operate from a hacky shortcut mentality and skimp on quality, focusing on short-term wins over doing good and building reputation – I dislike that on multiple levels and want to discourage it in our community and in the culture at large.

Because we don’t do group coaching (only 1-1), we don’t do cohorts. We start new students on a rolling basis, as we have availability.

You can typically start within 48 hours of paying if we have capacity.